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More than just a LinkedIn request or a potential client you met during a networking event, connecting to your perfect client is a nuanced process. This relationship is high-trust and one that takes time and effort.
When we say, “perfect client” we don’t mean a customer who is actually perfect. Perfect implies complete and whole. You don’t need a client whose problems have already been solved.
Your perfect client is looking for a business, service, or product like yours to solve an existing problem. They may fall within your target audience (or maybe not), but you’ll know they’re a good fit when your solutions fit their problems.
The process for discovering this connection is two-fold. It requires understanding the needs of your client and then providing the right product for right scenario at the right time.
So, this connection is first and foremost relational. A huge part of being relational is understanding the other party’s needs. When you understand the needs of your client and how you can meet them, that’s where the perfection starts to show up: when you find solutions by smoothly fitting your problems and solutions together.
By understanding your client’s marketing needs, you show your ability to see the bigger picture. Demonstrate how your outsider’s opinion — while perhaps distant from the dynamics of their daily operations — is no stranger to their objectives. In fact, that distance may even provide the insight or perspective they’ve been missing.
When you demonstrate the ability to meet a need, provide a service, or fix a problem with your client, your interaction with them becomes something more than just supply and demand. It becomes a connection.
When it comes to marketing, not every possible service will be required or will work at the same time. There are different needs at different times. Some areas might already be working well—some less so. The more clearly you understand your client and your relationship with them, the better attuned you become to their immediate needs in certain areas.
At Stone City Digital, we perform a marketing audit to understand these areas of need in order to apply the right service at the right time to create the right solution. We strive to understand our clients in a way that serves them best.
By connecting to and with your perfect client, you can achieve a relationship that goes beyond pressing need to brand loyalty. And this connection ranges outside the world of marketing to apply in any market.