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Why is UI UX Design important?

Why is UI UX Design important? You may have heard the word “UI/UX” thrown about a lot in the web development industry, but you may not know what it means other than that it’s an acronym. UI/UX is a web design style that emphasizes both the user interface and the user experience of a website… Continue reading Why is UI UX Design important?

Mental Health and Remote Work

Mental Health and Remote Work The Impact of Pivoting to Work from Home on Mental Health For many people, the shift to working remotely has required us to re-think how we take care of our mental health. The usual self-care and self-compassionate practices we’ve relied on in the past need to be adjusted to support our well-being… Continue reading Mental Health and Remote Work

Is Marketing for Your MSP a Waste of Time?

Is Marketing for Your MSP a Waste of Time? If you’re reading this now, chances are you’re asking yourself this same question, is marketing for my Managed Service Provider a waste of time? The answer is yes AND no. Confused yet? Don’t worry, by the end of all of this, you will understand what I mean.  With remote work here to stay, MSPs are… Continue reading Is Marketing for Your MSP a Waste of Time?

Connect to Your Perfect Client

Connect to Your Perfect Client More than just a LinkedIn request or a potential client you met during a networking event, connecting to your perfect client is a nuanced process. This relationship is high-trust and one that takes time and effort. The Perfect Client When we say, “perfect client” we don’t mean a customer who is actually perfect. Perfect implies complete and whole. You don’t need a client whose problems… Continue reading Connect to Your Perfect Client

What Is SEO and Why Is It So Important?

What Is SEO and Why Is It So Important? Search Engine Optimization—or SEO—refers to maximizing the traffic to your website from search engines like Google or Bing. It is a multi-faceted digital marketing tool that can boost your website’s overall visibility. SEO strategies are important for leveraging your website’s online presence effectively in today’s digital… Continue reading What Is SEO and Why Is It So Important?

Marketing Your Business in the Days of Remote Work

Marketing Your Business in the Days of Remote Work It’s been a wild ride for the entire world these days. While it remains to be proven, I believe that humanity has never before experienced such major global shifts so quickly. It’s 2021 and it seems like EVERYTHING has changed. The way our economy works, the… Continue reading Marketing Your Business in the Days of Remote Work

Your Website: The Key to Recruiting Top Talent?

Your Website: The Key to Recruiting Top Talent? When it comes to recruiting top talent, is your website working for you? Is it doing all it can? By now most companies know their website is key to attracting and connecting with their perfect clients.    But this is 2021. Your website has the potential to… Continue reading Your Website: The Key to Recruiting Top Talent?

How To Plan Your Marketing For 2023 Now!

How To Plan Your Marketing For 2023 Now! If you’ve been avoiding taking the time to plan your marketing for 2023, then this is your sign. It’s time to take the plunge.   Studies have shown that businesses that plan their marketing strategies in advance are more likely to achieve greater success than those that… Continue reading How To Plan Your Marketing For 2023 Now!

5 Things I’ve Learned While Marketing for Startups

5 Things I’ve Learned While Marketing for Startups I have been a part of many startups including a production company, a real estate website, and a tech company innovating a new type of battery. In that time, I have seen patterns emerge that lead to success and I have seen the red flags of failure over and over again. I want to share… Continue reading 5 Things I’ve Learned While Marketing for Startups

Digital Marketing Tactics vs. Strategy

Digital Marketing Tactics vs. Strategy Wishing your phone would ring? As a business owner myself, I am often (almost daily) informed about some new way to advertise my business or some new online tool that is going to revolutionize my business. These tools could be super useful, and the advertising method may attract attention and maybe even clients.    However, the reality is often that the new advertising method or tool doesn’t result… Continue reading Digital Marketing Tactics vs. Strategy

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